Alva
A tree apartment complex with balconys towards a courtyard with benches and green trees. A lake and sunrise in the foreground
Social media marketing2026

PR & Communication

For Magnolia Bostad at More PR, I worked with branding and social media marketing for Öresjö Ängar, a new residential development outside Borås. The project focused on building an attractive place brand and creating campaigns designed to connect with different target audiences.

TiktokCampaignPresscommuicationAdsDisplayadsPremiere ProConceptdevelopmentCopy

Kampanjvideo 1: Diskmaskinen - en äkta life saver

Öresjö Ängar – Place Branding & Social Media Strategy

As a PR Consultant at More PR, I worked across a wide range of projects for both national and international clients. One of them was Magnolia Bostad, where I was responsible for marketing a new residential development. The mission was to build a strong and attractive place brand – one that sparks curiosity and makes people want to move to Öresjö Ängar. A key focus was increasing awareness of the location and showcasing its beautiful surroundings. The assignment also included marketing rental apartments and creating campaigns connected to different rental offers. As part of this, I developed and executed a TikTok campaign aimed at attracting young adults and students to the studio apartments. The concept centered around making everyday life at Öresjö Ängar feel effortless – highlighting a home that comes with “a little extra everything.” The videos use humor, relatable everyday moments and a tone of voice inspired by the kind of content that naturally performs well on TikTok, creating campaigns designed to feel native to the platform rather than traditional advertising.

Kampanjvideo 2: Granngemenskap

Två rektangulära hus med balkonger mot en innergård med träd och buskar. En stor trappa där människor kan sitta och fika framför en damm med vatten. Runtom bilden är en ljusgrön bakgrund med bildtexten "Bo nära stan - med naturen runt knuten. Välkommen till Öresjö Ängar" i högra hörnet ett mörkgrönt Ö som är loggan.

Key learnings

Driving the creative process from idea to concept development taught me the importance of research – and that creativity is rarely a linear process. Building concepts that genuinely connect with people requires understanding where your audience already spends their time, what captures their attention and how they communicate. By exploring the platforms and content formats my target audience naturally engages with, I could identify patterns, trends and creative approaches to learn from and build upon. It reinforced how valuable audience insight is when creating content that feels authentic rather than purely promotional. The project also strengthened my understanding of TikTok as a platform. Its format allows for a level of playfulness, relatability and creative freedom that stands apart from many traditional channels. When used right, that flexibility creates opportunities for brands to communicate in ways that feel more human, engaging and native to the platform.