Hey, I'm Alva 👋

Journalist & media creator - finding the angle that matters

I'm a creative storyteller with a strength in finding the heart of every narrative. With a background in journalism and digital media production, I bring bold ideas to life across platforms.

Alva Carlsson - Journalist & Media Creator

Social Media

I create engaging content for social media platforms, using storytelling and visuals to connect with audiences and create a strong brand identity.

Digital Media Production

Creating compelling video content, podcasts, and multimedia stories. From brainstorming to final edit, I contribute to the entire process.

Research

I am a researcher at heart. I love to write articles, reports and do interviews. I conduct trend analysis, source-mapping and make fact-driven content.

My story

Work

Scroll sideways to see more of my work

A tree apartment complex with balconys towards a courtyard with benches and green trees. A lake and sunrise in the foreground

Social media marketing

PR & Communication

For Magnolia Bostad at More PR, I worked with branding and social media marketing for Öresjö Ängar, a new residential development outside Borås. The project focused on building an attractive place brand and creating campaigns designed to connect with different target audiences.

A journalist conducting a roadside interview in the rain, holding a microphone and sharing an umbrella with a backpacked traveler

Feature story

News reporter and researcher

News reporter and researcher that covered both breaking news and feature stories at Göteborgs-Posten.

Screenshot of a viral Tiktok video for Göteborgs-Posten

Social Media

Social media manager GP

I was part of the relaunch of Göteborgs-Posten's social media channels. I was developing strategies, testing concepts and working on brand building.

Streaming & Live events

Live broadcasting

Thriving in the moment on live TV - improvising, observing, and turning every second into dynamic storytelling.

Digital Media

Web design & media

As part of my journalism degree, I co-created a digital magazine during the pandemic with food as its central theme.