Social Media2024
Social media manager GP
I was part of the relaunch of Göteborgs-Posten's social media channels. I was developing strategies, testing concepts and working on brand building.
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Göteborgsvarvet - The half marathon of Göteborg
During one of the biggest half marathon in the world, I was responsible for posting real-time updates from the race to Tiktok. The challenge was to edit engaging videos in a short amount of time. Another part of the job was to create a brand awareness before the race, where people would naturally think of Göteborgs-Posten when they thought of the half marathon.
This is an example of a video thumbnail I made to create engagement. By using a famous face and a catchy headline, I was able to get a lot of engagement and views.
Viral moments for all emotions
Göteborgs-Posten's approach is to report on all occations - through happy and sad moments. These are two completely different occations, one happy and light-hearted, and one sad and heavy. I have chosen to show two examples of how we can use Tiktok to report on these different occations.
@goteborgsposten Drygt två dygn har gått sedan artisten och rapparen C.Gambino sköts ihjäl i ett parkeringsgarage i Hisings Backa. På torsdagen samlades vänner och fans för att tillsammans minnas och hedra artisten. Läs mer här: https://shorturl.at/fAw0e
♬ originalljud - Göteborgs-Posten
@goteborgsposten En 19-årig brasilianare som dyrkar Arvingarna, Håkan Hellström och Miriam Bryant. Tack vare svensk musik har Alexandre Yanagui lärt sig flytande svenska – helt själv. Nu drömmer han om att bo i Sverige. Läs hela reportaget om Alexandre på GP.se. :movie_camera:/:writing_hand:: Emma Garzon :scissors:: Alva Carlsson
♬ originalljud - Göteborgs-Posten
A new way of reporting
The year at Göteborgs-Posten's social media desk has taught me a lot. I have learned that in todays media landscape, you need to be able to adapt to the changing trends and be able to create content that is engaging and interesting. I have also learned to be able to work in a fast-paced environment and how to make sure that the younger generation is not left behind.